
For earth-first founders, who build for the planet
“Say the truth, kindly.”
We take on four founders at a time. 4 of 4 places open.
What Dona brings
Dona works with earth-first founders: climate, circular and conscious ventures that want to grow without greenwash. She tells your story the way a good journalist would: sourced, specific and true.
10years
Of brand narrative
She started in journalism as a sub-editor, where every word has to earn its place, and has written brand narrative for a decade since.
0unbacked claims
Say the truth, kindly
Claims that cannot be backed come out of the copy. Every number carries its benchmark.
1planet
Earth first
She curates the stage for founders who build for the planet, so the work is heard as it is.
Founders Dona works with
- Funded climate-tech and climate software founders
- Conscious brands at scale, and circular and clean-energy ventures
- Founders who distrust marketing, and want growth that stays honest
- Founders in India first, and Indian-origin founders abroad
How Dona works with you
Diagnose
Where you stand today, and which of your claims hold up.
Chart
The plan to your North Star: 30 days in detail, 90 days ahead, 180 days thought out.
Walk
Together, from consulting to execution, in-house. We answer for the outcome.
The challenge
Shown once the client agrees in writing.
What we did
Told as the work happened, with the client’s numbers.
The outcome
Measured against a stated benchmark.
One package. The price, before you ask.
Talk to Dona
“Bring the work you are proud of, and the claim you are unsure of. We will start there.”

