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Dona Dey

For earth-first founders, who build for the planet

Dona Dey

Co-founder, Principal Consultant, gruworks

LinkedIn profile

“Say the truth, kindly.”

We take on four founders at a time. 4 of 4 places open.

What Dona brings

Dona works with earth-first founders: climate, circular and conscious ventures that want to grow without greenwash. She tells your story the way a good journalist would: sourced, specific and true.

10years

Of brand narrative

She started in journalism as a sub-editor, where every word has to earn its place, and has written brand narrative for a decade since.

0unbacked claims

Say the truth, kindly

Claims that cannot be backed come out of the copy. Every number carries its benchmark.

1planet

Earth first

She curates the stage for founders who build for the planet, so the work is heard as it is.

Founders Dona works with

  • Funded climate-tech and climate software founders
  • Conscious brands at scale, and circular and clean-energy ventures
  • Founders who distrust marketing, and want growth that stays honest
  • Founders in India first, and Indian-origin founders abroad

How Dona works with you

Diagnose

Where you stand today, and which of your claims hold up.

Chart

The plan to your North Star: 30 days in detail, 90 days ahead, 180 days thought out.

Walk

Together, from consulting to execution, in-house. We answer for the outcome.

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The challenge

Shown once the client agrees in writing.

What we did

Told as the work happened, with the client’s numbers.

The outcome

Measured against a stated benchmark.

One package. The price, before you ask.

From ₹1,00,000 a month + 18% GST

Talk to Dona

“Bring the work you are proud of, and the claim you are unsure of. We will start there.”